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Balmoral - Bansko

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Eagles Nest - Bansko

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Weather/BNB fixing 13.08.20

20° Sofia 21° Plovdiv
20° Burgas 17° Stara Zagora
21° Varna 20° Rousse
CHF 1.59816 GBP 2.31651 USD 1.4962 is a member of

Turkish hotel chain eyes growth in Bulgaria

Turkey’s Dedeman Hotels and Resorts International aims to grow in the Balkans, the Middle East and Central Asia. The hotel chain, which operates 22 hotels both at home and abroad, has taken a giant step in expanding its activities in locations that are preferred by many Turkish tourists.

Having opened two new hotels in Bulgaria’s Plovdiv and Sofia, the company is looking for more investment opportunities in the neighboring country’s Bansko and Varna cities. Dedeman is carrying out negotiations with local investors in order to open two new hotels.

“Our first aim is to make Plovdiv and Sofia key destinations for company meetings and congresses for Turkey,” said Adnan Hastürk, the regional manager for Dedeman, speaking at a press conference in Sofia. The total investment in the two hotels stands at 50 million euros, he said.

“Turkish people come to Bulgaria mainly for business activities. Thus, our aim is to make Dedeman a destination for congresses and meetings,” Hastürk said. “We have 900-seat capacity meeting and congress rooms at the Dedeman Sofia Princess. We offer Turkish companies opportunities to organize congresses or their annual or monthly meetings in Sofia.

“Many Turkish firms are actively doing business in Bulgaria,” Hastürk said.

However, he also acknowledged some key problems that arose after Bulgaria joined the European Union. “Visa fees are very high,” he said. “We have contacted with the relevant authorities in an effort to decrease the fee. If this happens, we can expect to see many tourists from Turkey here.”

EU boosts tourism potential

After EU membership, Bulgaria is rapidly becoming a promising country for tourism, Hastürk added. Speaking after Hastürk, Dedeman Princess Sofia’s managing director Mehmet Varol said the hotel provides employment for 300 people. “We have 601 rooms. With a rise in congress activities, we expect further development in the hotel,” he said.

Noting that since it opened in 2008 the hotel won two awards, Varol said: “Dedeman in Sofia has been selected as the best congress tourism hotel last year. We aim to grow further with our congress activities.”

While Sofia is a location for more business-oriented trips, Dedeman Trimontium Princess Plovdiv is coming to the fore with the city’s tourism potential.

The hotel has 154 rooms. “Around 12.3 percent of our guests are Turkish. However, Dedeman Plovdiv also attracts tourists from Greece and Italy,” said Ahmet Doğangün, the managing director of Dedeman Trimontium Princess Plovdiv.

Detailing plans for future investments, Hastürk said Dedeman eyes growth in other neighboring countries, too. “We are also eager to take our place in Greece. The most important target for us is to grow in neighboring countries,” he said.

Dedeman is also interested in the potentials of Middle East and Central Asia. “We want to be active in locations that are regularly visited by Turkish people,” Hastürk said.

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